Shape the Future of Gamification

Moxi News

2024.09.26
Gamification: Reshaping the E-commerce Ecosystem in the Era of Attention Scarcity
In today’s digital era, user attention has become a scarce resource, driving a transformation in shopping behavior from offline to e-commerce platforms. Chinese e-commerce companies have pioneered a new path through gamification strategies, reshaping how users interact with brands. Gamification combines psychology and behavioral design to become a key commercial strategy. Giants like JD.com and Alibaba integrate game elements, such as loyalty points and mini-games, into the shopping experience to enhance user engagement and loyalty. Moxi Technology, a leading gamification service provider, offers comprehensive solutions across various industries, fueling the rapid global expansion and adoption of gamification.
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2024.08.26
Gamification: The Power to Drive Platform Growth
In today's digital landscape, platforms are the battlegrounds for businesses. Success hinges on creating a thriving ecosystem where users, developers, and partners interact and contribute value. H...
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2024.08.26
The Evolution of Gamification in Marketing: A Journey from Rewards to Digital Engagement
Gamification has evolved from a basic loyalty reward concept into a sophisticated tool for enhancing engagement across various fields. This article explores how gamification has progressed, particular...
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2024.08.26
The Holiday Shopping Rush: Unlocking Temu's Secret Weapon and How Your Business Can Play Too
Research shows that 63% of Western consumers plan to purchase from Chinese shopping apps during the 2024 holiday season. These merchants include AliExpress, Cider, Shein, Temu, and TikTok. Beyond chea...
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2022.05.13
Yili, a Leading Dairy Company, Collaborates with Moxi to Launch Innovative Marketing Games
Moxi Technology and Yili Officially Sign Partnership to Provide "Yi Qi Xiao Xiao Xiao" Gamified Marketing Solution, Boosting Brand Efficiency and Conversion for 618 Shopping Festival.
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2022.05.13
Where Have the Young People “Trapped” by the Pandemic Gone?
Sorry, the Young Consumers You Want Have Been Captured by These Brands.
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2022.05.13
Moxi Technologies Proudly Awarded “2022 Hangzhou Quasi-Unicorn Enterprise”!
Three Years in the Making, Gamified Marketing Startup Emerges as a Quasi-Unicorn.
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2022.05.13
The Toughest 618: Brands Turn to Games for a “Rescue” - Gamification Trilogy (Value Chapter)
You Can Escape the Big Promotion, But Not the Big Promotion Games.
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2022.02.23
In the Second Half of DTC, ”Gamified Marketing“ Becomes the Key to Brand Breakthrough
Gamified Marketing leverages users' innate entertainment needs to connect brands with users through their interests. This approach keeps users highly engaged, allowing them to influence each other. By integrating brand elements into the game scenes and setting marketing tasks within the game, it helps brands achieve goals such as acquiring new customers, boosting activity, increasing consumption, and shaping brand identity.
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2021.11.28
Moxi Won the 2021 Youzan “Emerging Developer” Title, Empowering the Industry with Gamification
On November 27th, the "Meet the Leaders" Youzan 9th Anniversary Ecosystem Conference was grandly held in Hangzhou.
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