Adopt A Cow
"Instead of buying milk, adopt a cow." Founded in 2016, the Adopt A Cow brand is committed to the mission of "only for a good cup of milk." It has successively won the annual sales championship of Tmall and JD's dairy flagship stores, and achieved sales exceeding 100 million during Tmall's Double 11 in 2020. It is one of the brands that Tmall aims to "incubate 100 brands with 1 billion sales in the future."