认养一头牛
买牛奶，不如认养一头牛，认养一头牛品牌于2016年成立，以“只为一杯好牛奶”为使命，先后斩获天猫、京东乳制品旗舰店年销量冠军，并在2020年天猫双十一期间创造了破亿销量，是天猫“未来要孵化100个10亿级品牌”的品牌之一。
认养一头牛云牧场（3D）
Users transform into dairy farm managers, raising cows and collecting milk to earn points. Throughout the experience of the brand's milk production process, brand awareness information is seamlessly integrated. Users can then redeem their points for limited-edition physical goods and unlimited coupons, promoting purchase conversion.
- 适用行业：
- Beverages,Dairy products,Food
- 功能亮点：
- Direct GMV generation,Sharing fission,SKU exposure
- 适用场景：
- Private domain operations,Membership conversion
Finding Dragon Treasure
Users who join as members and register their birthdays can get 2 free lucky draws; sharing with friends can get 1 extra lucky draw; the probability of getting Dragon Treasure is doubled!
- 适用行业：
- All industries/New retail/FMCG
- 功能亮点：
- Active retention, brand exposure, new member acquisition
- 适用场景：
- Long-term operation, member marketing
Moo Moo Canteen
Complete orders to earn Moo Star coins, and win big prizes based on the Moo Star coin rankings. The game recipes are combined with the brand's ranch feed, deeply embedding the brand quality in people's minds. Moo Moo Canteen is deeply interconnected with the Cloud Ranch game, extending the user life cycle.
- 适用行业：
- Beverages/Dairy products/Food
- 功能亮点：
- Retention and activation/Brand promotion
- 适用场景：
- Seasonal marketing,Brand marketing
Adopt a Cow Cloud Ranch
Users become dairy farm managers, raising cows and collecting milk to earn points. While experiencing the brand's entire milk production process, brand awareness information is seamlessly integrated. Users can then redeem their points for limited-edition physical goods and unlimited coupons, promoting purchase conversion.
- 适用行业：
- Beverages/Dairy Products/Food
- 功能亮点：
- Direct GMV generation、Sharing fission、SKU exposure、Long-term activity
- 适用场景：
- Private domain operations、Membership conversion
扫码领取白皮书
人才招聘