Hello

A leading platform for local travel and lifestyle services, dedicated to leveraging the benefits of digital technology to provide people with more convenient mobility options and better, more inclusive life services. Founded in September 2016 and headquartered in Shanghai, the company started with the well-known bike-sharing business. Today, Hello primarily offers mobile mobility services and emerging local lifestyle solutions.

The Classic of Mountains and Seas
The Hello · Classic of Mountains and Seas project is a gamified interactive experience jointly developed by Moxi Technology and Hello. It integrates three main systems — “Fortune Drawing,” “Five Elements Card Collection,” and “Divine Beast Nurturing” — to deeply link users’ cycling behavior with virtual rewards. Users accumulate “Spirit Power” through cycling, completing tasks, or inviting friends, which can then be used for drawing lots, redeeming elemental talismans, and unlocking illustrated collectibles. The project takes inspiration from ancient Chinese mythology in The Classic of Mountains and Seas (Shanhaijing), combining traditional aesthetics with modern gamification. Through divine beast interactions, spirit power boosts, and card exchange mechanics, it builds a fun and engaging feedback loop that transforms cycling data into a game-like experience — enhancing user engagement, retention, and overall brand affinity.
Applicable Industries:
All industries
Key Features:
User retention, increased user activity
Applicable Scenarios:
Private domain operations, membership conversion