The Classic of Mountains and Seas
The Hello · Classic of Mountains and Seas project is a gamified interactive experience jointly developed by Moxi Technology and Hello. It integrates three main systems — “Fortune Drawing,” “Five Elements Card Collection,” and “Divine Beast Nurturing” — to deeply link users’ cycling behavior with virtual rewards. Users accumulate “Spirit Power” through cycling, completing tasks, or inviting friends, which can then be used for drawing lots, redeeming elemental talismans, and unlocking illustrated collectibles.
The project takes inspiration from ancient Chinese mythology in The Classic of Mountains and Seas (Shanhaijing), combining traditional aesthetics with modern gamification. Through divine beast interactions, spirit power boosts, and card exchange mechanics, it builds a fun and engaging feedback loop that transforms cycling data into a game-like experience — enhancing user engagement, retention, and overall brand affinity.
- Applicable Industries:
- All industries
- Key Features:
- User retention, increased user activity
- Applicable Scenarios:
- Private domain operations, membership conversion