China Unicom

China United Network Communications Group Co., Ltd., abbreviated as China Unicom Group or China Unicom, is a centrally administered state-owned enterprise of the People’s Republic of China primarily engaged in telecommunications. It is China’s third-largest telecom operator, providing mobile and fixed-line services across 31 provinces, municipalities, and autonomous regions in mainland China.

Tongtong Countryside
The main game of “Tongtong Countryside” is a simulation-style progression experience centered on farm cultivation and low-carbon sustainability. You complete daily tasks to earn “Carbon Energy,” convert points into growth power for your crops, and sow four designated types of seeds in your fields, advancing through staged growth with harvest animations and sound effects. A leveling and rewards system, together with an honors system (medal wall, certificates, etc.), supports ongoing mastery and retention. Uniquely, the game adopts a public-interest mechanism—“you contribute points, and China Unicom donates to projects”—linking your low-carbon actions to real rural initiatives and making every interaction more meaningful.
Applicable Industries:
All industries
Key Features:
User retention, increased user activity
Applicable Scenarios:
Long-term operations, private domain operations
Tongtong Low-Carbon Adventure
“Tongtong Low-Carbon Adventure” is an interactive public-welfare initiative launched by China Unicom. Users can complete green actions within the Unicom App to accumulate “Carbon Energy”, which unlocks saplings and rural tasks in the virtual world. This creates a positive cycle of “carbon-reduction check-ins — ecological protection — rural income growth”, turning every low-carbon action into tangible support for rural revitalization.
Applicable Industries:
All industries
Key Features:
User interaction, Motion sensing, Novel gameplay, Topic sharing
Applicable Scenarios:
Long-term operations, private domain operations